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Satoru Iwata (December 6, 1959 – July 11, 2015) was a Japanese game programmer and businessman who became the fourth president and chief executive officer of Nintendo in 2002. Born in Sapporo, Japan, Iwata expressed interest in video games from an early age and later majored in computer science at the Tokyo Institute of Technology. He joined the game developer HAL Laboratory in 1980 and became its president in 1993. Joining Nintendo as the head of its corporate-planning division in 2000, he brought growth to the company. As a self-declared gamer, he focused on expanding the appeal of video games across all demographics and increasing the market space. He also built a strong relationship with Nintendo fans through social media and his regular appearances in Iwata Asks and Nintendo Direct, becoming the public face of the company. Under his direction, Nintendo developed the profitable Nintendo DS and Wii video game consoles, but the Nintendo 3DS and Wii U dropped net sales by two-thirds from 2009 to 2012, leaving the company with its first operating losses in 30 years. Iwata voluntarily halved his salary as an apology in 2011 and 2014. (Full article...)
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